CREATOR PULSE / DTC CREATOR PERFORMANCE TRACKER (LIVE)

┌─── VOL.07 / ISSUE 19 ─── INTERNAL DRAFT ─── PRINT AT 100% ─── DO NOT BLEED ─── REGISTRATION: ◉ ◉ ◉ ◉ ─── PG. 01 / 04 ─── ┐

PART 01. — THE NUMBERS, RAW. | | || | | || ||| | || | | ||| |

++++

Tracked Creators^a

+6 this week

Total Views (7D)

14.2% vs last week

0.0M

Avg. Engagement Rate^b

0.30 pp vs last week

0.00%

Brand Collabs Spotted

+9 new this week

PART 02. — TOP TEN, ORDERED BY VIEWS (90D). ▮▮▮ ▯▯ ▮ ▯ ▮▮ ▯▮ ▮▮▮▮

Who moved the needle this week.

#	Creator	Platform	Views (90D)	Likes (90D)	Saves (90D)	Δ Views (7D)	ER	Brand
01	Tucker Budzyn@tuckerbudzyn	INSTAGRAM	187M	13.1M	1.5M	+8.2M	11.7%	BarkBox
02	Alix Earle@alix_earle	TIKTOK	142M	8.5M	950K	+6.4M	9.1%	Rare Beauty
03	Mikayla Nogueira@mikaylanogueira	TIKTOK	98M	4.9M	720K	+5.8M	7.8%	Charlotte Tilbury
04	Jiff Pom@jiffpom	INSTAGRAM	94M	7.5M	580K	+1.2M	2.1%	—
05	Demi Bagby@demibagby	TIKTOK	76M	3.8M	480K	+4.1M	8.2%	Gymshark
06	Abby Roberts@abbyrobertspro	TIKTOK	52M	2.1M	320K	−380K	4.2%	e.l.f.
07	James Welsh@skincarebyhyram	INSTAGRAM	41M	1.2M	410K	+2.7M	6.4%	Selfless by Hyram
08	Whitney Simmons@whitneyysimmons	INSTAGRAM	33M	1.3M	280K	+1.9M	4.9%	Alani Nu
09	Glamzilla@glamzilla	TIKTOK	28M	1.1M	220K	+1.4M	5.7%	Drunk Elephant
10	Chris Heria@chrisheria	YOUTUBE	11M	220K	88K	+680K	3.4%	Heria Pro

^a "Tracked" = creators on the active watchlist as of Mon 09:00 PDT. Six creators added this week (4× beauty, 2× fitness).
^b Engagement rate = (likes + comments + saves) / followers, last 12 posts. Yellow cells = ER > 8.0%. Red cells = views down WoW. ^¹ "VIRAL" = single-cycle Δ7D > 30M.

PART 03. — 8 WEEKS OF NEW FOLLOWERS, IN ONE PICTURE. | · | · | · | · | · | · | · | ◉

↑ overshoot.

1000K 800K 600K 400K 200K 0K

412KW12

528KW13

496KW14

617KW15

704KW16

671KW17

781KW18

892K ⌂W19 ◉ NOW

PART 04. — CATEGORY MIX OF THE WATCHLIST. ▮▮▮▮▮▮▮▮▮▯▯▯▯▯▯▯▯▯▯▯

Beauty still eats first.

n = 124 · share of total tracked creators

BEAUTY · 48%

FITNESS · 24%

PET · 14%

HOME 9%

FOOD 5%

48%Beauty

24%Fitness

14%Pet

9%Home

5%Food

└── END / PART 04 ──── REG: ◉ ◉ ◉ ◉ ──── ░░░ ──── PG. 04 / 04 ──── (turn the page) ──┘