| # | Creator | Platform | Views (90d) ↓ | Likes (90d) | Saves (90d) | Δ Views (7d) | Eng. | Brand |
|---|---|---|---|---|---|---|---|---|
| 1 | TB Tucker Budzyn @tuckerbudzyn · 3.4M followers |
187M | 13.1M | 1.5M | +8.2M | 11.7% | BarkBox | |
| 2 | AE Alix Earle @alix_earle · 7.6M followers |
TikTok | 142M | 8.5M | 950K | +6.4M | 9.1% | Rare Beauty |
| 3 | MN Mikayla Nogueira @mikaylanogueira · 15.2M followers |
TikTok | 98M | 4.9M | 720K | +5.8M | 7.8% | Charlotte Tilbury |
| 4 | JP Jiff Pom @jiffpom · 9.7M followers |
94M | 7.5M | 580K | +1.2M | 2.1% | — | |
| 5 | DB Demi Bagby @demibagby · 10.4M followers |
TikTok | 76M | 3.8M | 480K | +4.1M | 8.2% | Gymshark |
| 6 | AR Abby Roberts @abbyrobertspro · 17.6M followers |
TikTok | 52M | 2.1M | 320K | −380K | 4.2% | e.l.f. |
| 7 | JW James Welsh @skincarebyhyram · 2.9M followers |
41M | 1.2M | 410K | +2.7M | 6.4% | Selfless by Hyram | |
| 8 | WS Whitney Simmons @whitneyysimmons · 3.1M followers |
33M | 1.3M | 280K | +1.9M | 4.9% | Alani Nu | |
| 9 | GZ Glamzilla @glamzilla · 3.8M followers |
TikTok | 28M | 1.1M | 220K | +1.4M | 5.7% | Drunk Elephant |
| 10 | CH Chris Heria @chrisheria · 5.8M followers |
YouTube | 11M | 220K | 88K | +680K | 3.4% | Heria Pro |