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DTC Creator Performance Tracker

Tracking 124 creators across Instagram, TikTok & YouTube · weekly snapshot

Last updated: May 12, 2026 · 09:00 PDT RLLast edited by you · 2h ago

This week at a glance
Tracked Creators
0
▲ +6 this week
Total Views (7d)
0.0M
▲ 14.2% vs last week
Avg. Engagement Rate
0.00%
▼ 0.30 pp vs last week
Brand Collabs Spotted
0
▲ +9 new this week
· · ·
Top 10 creators

Sorted by total views (90d) · auto-refreshed weekly

Leaderboard Calendar By category + Add view
Search Sort Filter ···
# AaName @Handle Platform #Views (90d) #Likes (90d) #Saves (90d) Δ Views (7d) Eng. Category AaBrand
1 TBTucker Budzyn @tuckerbudzyn Instagram 187M 13.1M 1.5M +8.2M
11.7%
Pet BarkBox
2 AEAlix Earle @alix_earle TikTok 142M 8.5M 950K +6.4M
9.1%
Beauty Rare Beauty
3 MNMikayla Nogueira @mikaylanogueira TikTok 98M 4.9M 720K +5.8M
7.8%
Beauty Charlotte Tilbury
4 JPJiff Pom @jiffpom Instagram 94M 7.5M 580K +1.2M
2.1%
Pet
5 DBDemi Bagby @demibagby TikTok 76M 3.8M 480K +4.1M
8.2%
Fitness Gymshark
6 ARAbby Roberts @abbyrobertspro TikTok 52M 2.1M 320K −380K
4.2%
Beauty e.l.f.
7 JWJames Welsh @skincarebyhyram Instagram 41M 1.2M 410K +2.7M
6.4%
Beauty Selfless by Hyram
8 WSWhitney Simmons @whitneyysimmons Instagram 33M 1.3M 280K +1.9M
4.9%
Fitness Alani Nu
9 GZGlamzilla @glamzilla TikTok 28M 1.1M 220K +1.4M
5.7%
Beauty Drunk Elephant
10 CHChris Heria @chrisheria YouTube 11M 220K 88K +680K
3.4%
Fitness Heria Pro
COUNT 10 SUM Views (90d) · 762M SUM Δ Views (7d) · +31.6M AVG Engagement · 6.37%
· · ·
Net new followers · last 8 weeks

Aggregated across all 124 tracked creators · weekly snapshots

Weekly net new followers (K) 892K ▲ 14.2% WoW · current week
412K
528K
496K
617K
704K
671K
781K
892K
W12W13W14W15 W16W17W18W19
· · ·
Category mix

Share of tracked creators by primary category

Beauty
48%
Fitness
24%
Pet
14%
Home
9%
Food
5%
· · ·
Powered by Thunderbit API · refreshed every Mon 09:00 PDT