DTC Creator Performance Tracker

Tracking 124 creators across Instagram, TikTok & YouTube · weekly snapshot

Last updated: May 12, 2026 · 09:00 PDT RLLast edited by you · 2h ago

▸ This week at a glance

Tracked Creators

▲ +6 this week

Total Views (7d)

0.0M

▲ 14.2% vs last week

Avg. Engagement Rate

0.00%

▼ 0.30 pp vs last week

Brand Collabs Spotted

▲ +9 new this week

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▸ Top 10 creators

Sorted by total views (90d) · auto-refreshed weekly

#	AaName	@Handle	⊙Platform	#Views (90d) ↓	#Likes (90d)	#Saves (90d)	↗Δ Views (7d)	▦Eng.	⊙Category	AaBrand
1	TBTucker Budzyn	@tuckerbudzyn	Instagram	187M	13.1M	1.5M	+8.2M	11.7%	Pet	BarkBox
2	AEAlix Earle	@alix_earle	TikTok	142M	8.5M	950K	+6.4M	9.1%	Beauty	Rare Beauty
3	MNMikayla Nogueira	@mikaylanogueira	TikTok	98M	4.9M	720K	+5.8M	7.8%	Beauty	Charlotte Tilbury
4	JPJiff Pom	@jiffpom	Instagram	94M	7.5M	580K	+1.2M	2.1%	Pet	—
5	DBDemi Bagby	@demibagby	TikTok	76M	3.8M	480K	+4.1M	8.2%	Fitness	Gymshark
6	ARAbby Roberts	@abbyrobertspro	TikTok	52M	2.1M	320K	−380K	4.2%	Beauty	e.l.f.
7	JWJames Welsh	@skincarebyhyram	Instagram	41M	1.2M	410K	+2.7M	6.4%	Beauty	Selfless by Hyram
8	WSWhitney Simmons	@whitneyysimmons	Instagram	33M	1.3M	280K	+1.9M	4.9%	Fitness	Alani Nu
9	GZGlamzilla	@glamzilla	TikTok	28M	1.1M	220K	+1.4M	5.7%	Beauty	Drunk Elephant
10	CHChris Heria	@chrisheria	YouTube	11M	220K	88K	+680K	3.4%	Fitness	Heria Pro

COUNT 10 SUM Views (90d) · 762M SUM Δ Views (7d) · +31.6M AVG Engagement · 6.37%

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▸ Net new followers · last 8 weeks

Aggregated across all 124 tracked creators · weekly snapshots

Weekly net new followers (K) 892K ▲ 14.2% WoW · current week

412K

528K

496K

617K

704K

671K

781K

892K

W12W13W14W15 W16W17W18W19

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▸ Category mix

Share of tracked creators by primary category

Beauty

48%

Fitness

24%

Pet

14%

Home

Food

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