Tracking 124 creators across Instagram, TikTok and YouTube in a single weekly snapshot¹ — views, engagement, and the brand collaborations worth watching.
iUniverse size as of May 12, 2026. iiTotal views across the 124-creator universe over the past 7 days, IG + TikTok + YouTube. iiiMedian engagement rate, weighted by follower count. ivNew brand partnerships detected via post copy and bio link analysis.
Pet and beauty creators sit at the top of the index this week, with Tucker Budzyn's golden retriever feed leading on cumulative reach — a quiet 187 million views accrued without a single sponsored post in the trailing fortnight.
| # | Creator | Platform | Views (90d)↓ | Likes (90d) | Saves (90d) | Δ Views (7d) | Eng. | Brand |
|---|---|---|---|---|---|---|---|---|
| 1 |
Tucker Budzyn
Pet@tuckerbudzyn · 3.4M followers
|
187M | 13.1M | 1.5M | +8.2M | 11.7% | BarkBox | |
| 2 |
Alix Earle
Beauty@alix_earle · 7.6M followers
|
TikTok | 142M | 8.5M | 950K | +6.4M | 9.1% | Rare Beauty |
| 3 |
Mikayla Nogueira
Beauty@mikaylanogueira · 15.2M followers
|
TikTok | 98M | 4.9M | 720K | +5.8M | 7.8% | Charlotte Tilbury |
| 4 |
Jiff Pom
Pet@jiffpom · 9.7M followers
|
94M | 7.5M | 580K | +1.2M | 2.1% | — | |
| 5 |
Demi Bagby
Fitness@demibagby · 10.4M followers
|
TikTok | 76M | 3.8M | 480K | +4.1M | 8.2% | Gymshark |
| 6 |
Abby Roberts
Beauty@abbyrobertspro · 17.6M followers
|
TikTok | 52M | 2.1M | 320K | −380K | 4.2% | e.l.f. |
| 7 |
James Welsh
Beauty@skincarebyhyram · 2.9M followers
|
41M | 1.2M | 410K | +2.7M | 6.4% | Selfless by Hyram | |
| 8 |
Whitney Simmons
Fitness@whitneyysimmons · 3.1M followers
|
33M | 1.3M | 280K | +1.9M | 4.9% | Alani Nu | |
| 9 |
Glamzilla
Beauty@glamzilla · 3.8M followers
|
TikTok | 28M | 1.1M | 220K | +1.4M | 5.7% | Drunk Elephant |
| 10 |
Chris Heria
Fitness@chrisheria · 5.8M followers
|
YouTube | 11M | 220K | 88K | +680K | 3.4% | Heria Pro |
Fig. 1Net new followers across the 124-creator universe, week over week. The current week (W19, highlighted in caramel) marks the highest aggregate gain in the eight-week window — a 116.5% increase over the W12 baseline and a 14.2% lift on the prior week. Two soft weeks (W14 & W17) bracket an otherwise consistent upward arc.
Beauty alone accounts for very nearly half of the index's total reach — more than Fitness, Pet, Home and Food combined.
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All data on this page is auto-scraped weekly via Thunderbit API from public creator profiles, snapshotted to JSON, and rendered as a static page. Fork the repo, drop in your creator list and API key, and you'll have your own tracker live in under 10 minutes — no engineer required.
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