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DTC Creator Performance Tracker

Tracking 124 creators across Instagram, TikTok & YouTube · weekly snapshot
Live · synced 2h ago Last updated May 12, 2026·09:00 PDT Snapshot  snap_2026w19_a8f2
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Tracked Creators
0
+6 this week
Total Views (7d)
0.0M
14.2% vs last wk
Avg. Engagement Rate
0.00%
0.30 pp vs last wk
Brand Collabs Spotted
0
+9 new this week
Top Creators
Sorted by Total Views (90d) · top 10 of 124
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# Creator Platform Total Views (90d) Likes (90d) Saves (90d) Δ Views (7d) Eng. Brand
01
TB
Tucker Budzyn
Pet@tuckerbudzyn · 3.4M
Instagram 187M 13.1M 1.5M +8.2M 11.7% BarkBox
02
AE
Alix Earle
Beauty@alix_earle · 7.6M
TikTok 142M 8.5M 950K +6.4M 9.1% Rare Beauty
03
MN
Mikayla Nogueira
Beauty@mikaylanogueira · 15.2M
TikTok 98M 4.9M 720K +5.8M 7.8% Charlotte Tilbury
04
JP
Jiff Pom
Pet@jiffpom · 9.7M
Instagram 94M 7.5M 580K +1.2M 2.1%
05
DB
Demi Bagby
Fitness@demibagby · 10.4M
TikTok 76M 3.8M 480K +4.1M 8.2% Gymshark
06
AR
Abby Roberts
Beauty@abbyrobertspro · 17.6M
TikTok 52M 2.1M 320K −380K 4.2% e.l.f.
07
JW
James Welsh
Beauty@skincarebyhyram · 2.9M
Instagram 41M 1.2M 410K +2.7M 6.4% Selfless by Hyram
08
WS
Whitney Simmons
Fitness@whitneyysimmons · 3.1M
Instagram 33M 1.3M 280K +1.9M 4.9% Alani Nu
09
GZ
Glamzilla
Beauty@glamzilla · 3.8M
TikTok 28M 1.1M 220K +1.4M 5.7% Drunk Elephant
10
CH
Chris Heria
Fitness@chrisheria · 5.8M
YouTube 11M 220K 88K +680K 3.4% Heria Pro
Total New Followers · 8-Week Growth
Aggregate weekly net growth across all 124 creators
All platforms
+892K
Current week (W19)
▲ 14.2%
vs W18 (781K)
+5.10M
8-week cumulative
412K
W12
528K
W13
496K
W14
617K
W15
704K
W16
671K
W17
781K
W18
892K
W19
Category Mix
Share of tracked creators by vertical
5 categories
Beauty
48%
Fitness
24%
Pet
14%
Home
9%
Food
5%